- Posted February 2, 2014 by
Women shouldn't pay for anything!
Hoping to grab a piece of this digital pie, Gleeden is now stepping up its marketing efforts in the U.S. It was launched in France in 2009 by two French brothers, Teddy and Ravy Truchot, who according to press materials, were approached by several women and fellow employees with marital issues. "The women voiced their need for a place, a playground for adults, where they'll be able to be in control and carry out an extramarital affair with utmost discretion," a Gleeden spokesperson told Fox Business last year when it soft-launched in the U.S.
Gleeden positions itself as the first web site run exclusively by and for women. (The name is an obvious play on words: An apple motif prevails throughout the site and Eve, sans fig leaf, is now a sexy blond in a gleeful post-modern Garden of Eden.) Only women can review other members, but only men pay. When I asked publicity director Lizette Chavez about this gender discrepancy, she quoted Teddy Truchot: "I don't think women should pay for anything," he once said, appealing to his sense of French chivalry. "That's just how I was raised."