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  • Posted February 3, 2014 by

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    Blue Rocket, Inc announces Apple’s iBeacon as innovative technology for mobile



    San Francisco, January 30, 14 – Blue Rocket, a leading custom mobile application design and development firm, announced today that Apple’s iBeacon is one of the most important new features in iOS technology available to mobile retail marketers today. The technology, released by Apple late in 2013, provides retail-to-mobile communication by connecting iBeacon’s standard Bluetooth low-energy emitters placed in retail locations with Apple’s iPhones and some of the late model Android phones.

    Marketers that provide mobile solutions utilizing this technology will be able to monitor and optimize every stage of the in-store mobile shopping experience as well as connect to mobile shoppers with instant offers. The technology can track store visits, time spent in a specific location and offers up real-time messages, coupons, promotions or other product information. iBeacon can also engage mobile users in a variety of other business locations. From sports stadiums to museums and exhibits, restaurants and bars to hotels and resorts, all will have the power to further connect with their consumers to provide an enhanced and tailored brand experience through mobile devices.

    With over 200 million new mobile users coming online in 2014, Blue Rocket believes that mobile marketers need to partner with innovative mobile app design and development firms with a strong track record for creating highly customized mobile solutions to best integrate and leverage innovative emerging technologies, like iBeacon, into their strategic mobile initiatives.

    “Our experienced team of strategists, developers and designers are poised to leverage innovative technologies like iBeacon to help businesses and brands engage with their consumer via a mobile device. We believe iBeacon is a technology, that when combined with the right custom mobile app, can be utilized by brands to connect with their customers in new ways to enhance their experience and generate growth for their business.” says, Markus Duffin, EVP of Client Engagement with Blue Rocket, Inc.

    About Blue Rocket, Inc.
    Blue Rocket is a San Francisco-based creator of top consumer mobile apps that engage and delight. Blue Rocket strives to design and build never-done-before mobile apps for their customers. Their team of functional and industry experts have partnered with established brands, startups and leading branding agencies to create custom native mobile solutions and responsive web-app experiences that produce results. Blue Rocket has created many top-rated apps on the iTunes App Store such as Chipotle, TripleSpot by AAA, Zinio Newsstand, WebMD-Pregnancy, and Sheet Music Direct by Hal Leonard.

    Blue Rocket is headquartered at 233 Sansome Street, Suite 1100, San Francisco, CA and can be contacted at or (415) 581-0500. More information about Blue Rocket’s services, expertise and recent clients can be found at Follow Blue Rocket on Twitter @BlueRocketInc.

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