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    Posted February 4, 2014 by
    katolbert
    Location
    North Carolina
    Assignment
    Assignment
    This iReport is part of an assignment:
    Sound off

    Trading Heartfelt Stories for The Ridiculous

     
    Superbowl ads have lost their way. Among the myriad ads that aired for this year's Superbowl, the one thing that was clearly absent in many of them was ...A STORY!

    Many times fans are subjected to a bunch of commercials that introduce silly characters that leave you no more connected with the brand than oil to water. This year was one of the worse collections ever. With only two really well developed ads that made fans swoon and connect to the companies they represented, it was a lackluster showing.

    Although lost in the shuffle somehow, one ad appeared to be headed in the right direction and matched the depth of what "Story Tellers and Story Lovers expect. Hopefully the future will bring more ads that touch our hearts and bring longer lasting memories instead of sub par attempts to tickle the funny bone. Here is one that slipped by.

    https://www.youtube.com/watch?v=KgwpGMAjRGw
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