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    Posted February 13, 2014 by
    new york city, New York

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    Launch NYC: Retail/Runway/Showroom


    CNN PRODUCER NOTE     alexpreditor interviewed designers at LAUNCH NYC Fashion Week, which she describes as the first event that integrates runway shows with retail spaces. She learned about the event from the website Racked. She says a highlight of covering this story was talking to designer Najva Sol about the opportunities to pursue manufacturing and fashion in New York City.
    - Jareen, CNN iReport producer

    LAUNCH NYC Fashion Week is the first event that integrates runway shows with retail & showroom spaces!

    During fashion week, LAUNCH NYC (organized by Manufacture NY) combines a state-of-the-art runway with luxurious retail and showroom space. Designers can show their latest collection on the runway, under the best lighting and sound conditions, to fashion's top press, wholesale buyers, loyal customers and VIPs. At the same time, designers can present sales samples of their latest FW14 collection in the adjacent showroom for buyers + press to view privately by appointment. Finally, in the retail store, designers can sell their collection of clothes, accessories and jewelry to the public directly after the runway show and throughout Fashion Week.

    I spoke with designers about their collections and how they got involved during the opening party at the retail space on 1/29/2014 and shot one of their many runway shows on 2/5/2014.

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