- Posted February 13, 2014 by
Small Business Marketing in the Information Age
Imagine locally produced organic dog treats available at your neighborhood pet shop? How about fresh, locally grown produce delivered right to your doorstep weekly? Once only an option for wealthy customers, these goods and services are now available at competitive prices to millions of customers.
A new brand of marketing experts have taken their success to the small business community. While they once relied on word-of-mouth promotion, small businesses can now promote their goods and services through search engine marketing, local directories, social media, community message boards, and so much more. It seems that every day there is another method to reach a customer, and that is what promotion is all about.
Kevin Rohan is one of these experts. A successful internet marketer with years of experience in driving customers to corporate clients, Rohan decided to utilize his skills for the benefit of the local economy. Once a marketing manager for a large company, Rohan grew bored of using the same methods to promote his company’s products. He decided to change gears and found a great opportunity in the small business community. “If I have a choice to promote goods and services from members of my community rather than large corporations, to me it makes sense to promote local economy.” It seems that this gamble has paid off.
“I find working with small businesses to be quite refreshing, compared to large companies,” laughs Rohan. “Small businesses are more interested in delivering high-quality goods and services than making a profit, yet these small, local companies have become very successful.” And profit they have.
Now an independent consultant, Rohan has seen a tremendous increase in clients from the small business community, something that was uncommon even as of a few years ago. With more and more people using the internet to find information, large companies no longer have the advantage.
“The internet levels the playing field for everyone. Advertising budgets mean nothing compared to the promotion tools readily available online.”
The next time you need to bring sweets to work, try searching the internet rather than going to the grocery store. If you need someone to fix your car, try looking online before going to the dealer. You will probably find that more locally produced goods and services are available online. Thanks to internet marketers like Kevin Rohan, local business is booming!