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  • Posted February 15, 2014 by
    Essex, England, United Kingdom
    This iReport is part of an assignment:
    First Person: Your essays

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    Entrepreneurship isn’t for Everyone, but Just Right for You

    The life of an entrepreneur is by far a difficult one. Wearing many hats starting out (CEO, operations, administration, marketing.... you get the point), can be exhausting. Hollywood certainly hasn't been any help by glamorizing – therefore glossing over – the real-world struggles associated with launching a brand (The Social Network, Baby Boom, Catch Me If You Can, About Last Night.)

    Oftentimes entrepreneurs crash and burn. Badly. Europe has been on a roll in leading successful start-up numbers, according to Wired UK's last reporting October 2013. To be a successful brand, leader, innovator or whatever It-Phrase at the present moment, you have to be ready and willing (and oh, yes -- being honest with yourself always helps) to put in whatever necessary footwork (networking). Or eyework (market research, unique selling proposition, etc.) And for the love of everything holy, you simply must have a thick skin (rejection).

    The moment when all of your hard work becomes materialized takes time. Lots. Years. Oftentimes several. Nothing good comes easy, as the saying goes.

    Just ask aviation enthusiast, entrepreneur and author Matthew Martino, of Essex, England.

    Martino's book Go For It (http://amzn.to/1b6sqRs ) is a guide for entrepreneurs and how they can handle some pretty tough decisions in their admirable, but sometimes risky roles. Go for It takes you on a journey through the highs and lows of a being your own boss.

    As the book instructs, "Keep walking. Experience the joy of doing something meaningful."

    Go for It is available on Amazon in paperback and on Kindle. Visit Matthew Martino at www.matthewmartino.co.nr and Amazon at www.amazon.com
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