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    Posted February 23, 2014 by

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    10 Years of Success in Online Consulting

    Fifty-two year-old Rick Cano mulls over the online consulting business he established nearly 10 years ago and is proud of the growth it has achieved. Much of the success the company is currently enjoying is an offshoot of Rick’s membership in the world’s leading online crowdsourcing and outsourcing marketplace, Freelancer.com, since 2009. “I’ve been a member for almost four years and it’s thanks to Freelancer.com that I’ve achieved such success,” Rick, a custom WordPress designer, attests.

    “I also like the idea that Freelancer® was more ‘international,’ so I could get business from other parts of the world and not only be dependent the US economy,” he adds. “I’m glad I chose Freelancer® because as our US economy faltered I was less affected by local business.”

    From doing two custom WordPress designs per month, he is now doing up to 12. Most of that business comes from clients who have hired him on Freelancer.com and from their referrals. The extensive portfolio that he’s built from all of his work at the site also helped to bring in new clients.

    “Part of my strategy is to provide excellent customer service,” he reveals, “because I have found that providing service over and above what my clients expect often turns into referrals. Every client I have worked with on Freelancer® has referred me to a family member, a co-worker, a girlfriend, a grandmother…the list goes on.” To support this strategy he provides additional work at no extra charge, “to prove to them that I’m an excellent designer and more importantly, an excellent business partner.”

    What started out as a one-man team eventually turned into a family business: he hired his son as a junior web developer and his wife, as a graphic designer. “Two years ago, my son struggled to find a job for a year after he graduated from college and I really needed an assistant. With his computer science degree, he fit right in. My wife, who has a full-time job, wanted to explore her creative side; so, I hired her on a part-time basis to do graphic work.”

    Walking away from a 25-year job, in an industry that was extremely high stress and that took lots of time away from home to set up a business, proved to be the right decision. “Now I have the freedom to work really, really hard or take some time off….and I do it all from my home.”

    Not one to rest on his laurels, Rick has set his sights on the next phase for his business: incorporation. Most of the paperwork, he says, is completed. “In five years, I’m going to be able to pass on this business to my son and he’ll be the full owner while I work for him until I retire!”

    Check out Rick's business at http://customwordpressdezigns.com/
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