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OSN Unveils First Current Affairs Themed Reality Series in Egypt
Cairo, Egypt; February 27, 2014: Reinforcing its position as the premier destination for unparalleled Arabic entertainment, OSN today unveiled its first current affairs themed reality series, El Boss starring acclaimed journalist and TV personality, Ibrahim Eissa.
Premiering exclusively on OSN Ya Hala, El Boss further underlines OSN’s commitment to Egypt with its continued investment in Egyptian talent and local production.
The first of its kind novel show, El Boss brings to light the importance of journalism, the challenges that journalists face in the Arab world and their mission to unravel the truth. El Boss is among one of over 5 new and exclusive shows set to mark their premiere on OSN’s flagship Arabic entertainment channel, OSN Ya Hala, this month.
Highlighting social, political, and financial issues in the Arab world, especially those relevant to Egyptian audiences, El Boss will feature an array of celebrities including Egyptian director, Amr Salama; Media personality, Magdi Al Jallad; Youssef Al Husseini and Sheriff Amer who debate and discuss current affairs and bring new ideals to the forefront.
Khulud Abu Homos, Executive Vice President, Programming & Creative Services, OSN, said: “We have seen an epochal change in the type of content that viewers are now seeking – especially in Egypt where there is more demand for talk shows and reality based entertainment.
“El Boss will mark a new standard in reality TV complementing OSN’s growing portfolio of new and exclusive Arabic concepts. We are committed to energising Egypt’s cinematic and television landscape and will continue to bring our viewers the best in premium Arabic entertainment.”
Ibrahim Eissa added: “The region’s audiences are at a stage where they are turning to television to empower them. El Boss aims to do just that at the same time giving viewers vivid insights into Arab world’s current landscape. I have enjoyed every moment of shooting El Boss and the show features several young journalists who have helped to keep things real. I thank OSN for bringing meaningful entertainment to the region.”
Over the next two months, OSN viewers can also look forward to several new and exclusive shows including George Kurdahi’s, Al Mousameh Karim, a new talk show based on the values of forgiveness and camaraderie; exclusive coverage of Ragheb Alama’s Peace Concert, Ana Ragheb across the region; Season 4 of the critically-acclaimed Turkish series, Hareem Al Sultan; and Season 2 of Intiqam.
Over the last few years, television viewing habits in the region have evolved, with reality shows that combine hard-hitting truth with the subtle nuances of drama, emerging as among the most popular in the region.
OSN has been at the forefront of Arabic content development, showcasing and supporting the production of content from across the region. OSN has screened a number of Egyptian dramas such as Adam w Jamila, and the currently showing Hiba Rigb Al Ghurab, and the soon to be launched long running Egyptian series Al Khati’a starring Sheriff Salama among others.
OSN viewers can also tune in every Friday at 8pm to enjoy the best of Egyptian cinema showcasing over 20 brand new 2014 Arabic movie premieres. Tune into El Boss, bringing the news behind the news, starring Ibrahim Eissa exclusively on OSN Ya Hala starting from 6th March, 2014 at 7pm Egypt time.