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    Posted March 3, 2014 by

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    The Academy’s 1st time #MyOscarPhoto

    The Academy has long been one of the most innovative partners when it comes to creating a truly social Oscars.

    For the first time, fans who followed @TheAcademy and tweet a red carpet-ready photo of themselves using hashtag #MyOscarPhoto were eligible to have their photo featured on the red carpet.

    On Oscar Sunday, arriving nominees, presenters and performers would pose in front of a video wall showcasing fan-submitted photos and generating unique images that will be tweeted back to the original submitter through the @MyOscarPhoto Twitter account.

    The #MyOscarPhoto gave the fans the opportunity to literally be a part of the red carpet excitement.

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