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    Posted March 3, 2014 by

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    Simple Steps IT launches a series of podcasts to help interested individuals understand and easily implement Google AdWords



    In a world that is so charged with and highly dependent in internet connections, internet marketing has evolved to becoming just as useful and important, if not more, than traditional marketing forms. In such a scenario, Google AdWords, an exclusive Google advertising system that allows interested individuals to advertise their products and services through creative use of keywords online, is quickly gaining popularity as a means for organizations to acquire better leads and more customers.


    While it is a great solution to your internet marketing problems, Google AdWords can also be a slightly tricky application to use for the first time. To rectify this problem and help individuals and companies reduce the time and expenses wasted on the trial and error method of implementation, Michael Anderle, President of Simple Steps IT, has released a host of podcasts on his website to help tutor interested individuals in using Google AdWords the right way; so that businesses can thrive by refining their efforts and reducing their expenses.


    “There are so many bad experiences with using Google AdWords, we just want to help people ‘get it right’ from the start”, says Michael Anderle. Simple Step IT is a dedicated Digital Marketing company that offers a host of products and services in the endeavor that their clients can avail the benefits of new business leads and clients through effective digital marketing. A part of their services includes the creation, set up and three month management of Google AdWord accounts for clients.


    The podcasts released by Simple Steps IT on their website teaches clients all they need to know about the set up and maintenance of a Google AdWords account for the marketing benefits of their companies. The podcasts highlight the following areas above others:


    How to start your Google AdWords account right


    Structure and themes in google AdWords and relevance of AdGroups


    How to keep your CTR up and CPC down


    How to set up keywords, review results, bid and figure out the keywords that will work for your company


    The ad is your Salesperson on the internet and represents your company


    Questions to ask yourself when building a Google Ad


    The guides have been created with the sole objective of improving clients’ marketing endeavors to make it simpler and easier for them to bring in additional business.

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