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    Posted March 3, 2014 by
    Phoenix, Arizona

    Sluggish Economy and Increasing Commoditization Prompts Marketing Expert, Francis Beltran, To Introduce New Service To Help Businesses Win More Sales

    Phoenix, AZ- based marketing expert, Francis Beltran, announced his new firm, The Authority Brand Agency, which specializes in helping small business owners, entrepreneurs and professionals win more sales by differentiating themselves in their industries using a fundamental principle of influence: authority.

    “In my former role as VP of Marketing, and in all my years of working with small businesses, I have seen great strategies implemented, and not so wise ones,” said Beltran. “In tough economic times, business owners must be very strategic and create a plan that will have the most impact on developing a long term sustainable business. In order to achieve the next level of success, whether a new business owner or a seasoned entrepreneur, it’s crucial to build an identity and develop an authority brand.”

    Beltran added, “In every buying decision, consumers want to deal with the expert. Why? Because they trust them. We teach our clients how to easily position themselves as the go-to professional and become celebrity-like which elevates their level of expertise, establishes them as the obvious choice, and increases their perceived value to their marketplace. The most respected and best-paid entrepreneurs understand the importance of this and unfortunately, for most small business owners, they haven’t been exposed to this idea or they think it’s something they can’t accomplish which is completely false.”

    New York Times and Wall Street Journal bestseller, Chris Brogan, echoes this statement by Beltran on businesses being different. He explained, “A strong personal brand is a mix of reputation, trust, attention and execution. A personal brand gives you the ability to stand out in a sea of similar products. In essence, you’re marketing yourself as something different than the rest of the pack. Do you need this? I don’t know. Do you like to be mixed in with the pack?”

    Earlier in his career, Beltran realized that this was a need for most businesses. “Years ago, at my very first meeting as the marketing director at a law firm, I asked the partner and the other attorneys gathered around the table, ‘What makes us different from other civil litigation firms?’ They looked at each other and said, ‘Nothing.’ I knew then that if we were going to compete in our market place based on value and not price, my first priority was to help them find a way to stand out,” he stated.

    “An authority brand is invaluable as the battle for customers intensifies day by day. After all, a company’s brand is the source of a promise to their consumer. In today’s new economy, it’s a foundational piece in any business’ marketing communication and one they do not want to be without,” Beltran said.

    Business owners can get more information by contacting Francis Beltran at Francis@FrancisBeltran.com.
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