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    Posted March 7, 2014 by

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    IT LEADER IN SERBIA : Veselin Jevrosimovic


    1.What is the current state of IT business in Serbia?
    The annual IT consumption in Serbia is around 425 million euros. At the moment, the Serbian Government is working on adjusting the standards that will enable PayPal to operate with our country in both ways (sending and receiving payments), to enable the online export of software products, to simplify getting distance learning licenses etc. After the adjustments of these standards, we expect that the internet market is bound to reach a much higher level than it is now, which could be one of the main support factor of the country economy. Our citizens are very active on social networks; precisely, over a five million accounts on Facebook, Twitter, LinkedIn are owned by Serbian people. This fact shows that over 60% of our population uses the Internet. Besides, the official brake through of the big IT companies, like Apple and Google, is expected; however, their arrival depends on changing the policies and law practice in our country, primarily in the area of online trading.


    2.What is your opinion on so called “App–ecosystems”? Are Apps becoming dominant form of software?
    I think that mobile apps are becoming dominant form of software, which is not surprising because the number of smart devices is constantly increasing. However, I see the future of software usage in Cloud, and the moment when we will keep all our data online is near. They will be accessible from any place and from any device. Mobile apps are going to be only a medium towards Cloud for easier handling of various data.


    3.IT business in Serbia and USA – is there a common ground?
    A common ground could be the expertise of software engineers from both countries. I think that Serbia has already reached the level of quality to meet all the requirements of the US market. A proof for that is the large number of projects that Comtrade has with US companies.


    4.How much are smartphones used in Serbia?
    As in other countries, smartphones are becoming dominant in Serbia as well. The statistic shows that over three million smartphones are in usage (Android, iOS, Symbian). Brands like Samsung, Sony and HTC are leading among Android phones, while the number of iOS devices has almost reached 200,000 units (despite the fact that Apple is not officially present in Serbia). Nokia is leader when it comes to Symbian operating system.


    5.What’s the future of smartphones in your opinion?
    I believe that future smartphones will replace all the IT devices we use today, especially notebooks and tablets. I imagine an office of the future with a hologram screen that is wirelessly connected to a smartphone with all our personal and business data inside, which is also connected to numerous Cloud services at the same time. We will use it instead of notebooks and tablets to perform all our operations.


    6.What will Serbia’s journey to EU membership bring for the IT sector?
    The Serbian journey to EU membership will mainly accelerate the development of e-government, which has a huge hold-up compared to developed countries. I’m sure that the adjustment of Serbian standards with EU will facilitate the export of software and services, which is a field I see Serbia as a leader in the region. I have very educated IT experts who are able to respond to all demands of the Western market, and there lies a great export potential for Serbia.


    7.How do you see the future of media - as apps, on-line content, or Smart TV web integration?

    Everything that can be digitalized eventually will become digital. This also applies to print media. The wave of digitalization from the West, which brought the disappearance of newspapers, didn’t stretch all the way to Serbia. (The ones that have adapted the contemporary trends already have electronic editions on the web and on the mobile devices.) We live in the age where information is available at every corner, and as users we have become very demanding in terms of content.


    Overall, the online content represents the future. It will become easy to filter out things we are interested in (for instance cars, or just politics, sports etc.). The fact is that we are overcrowded by news served throughout the internet; therefore I see the future in the online media which provide filtered content to their users. The smart TV concept will be changed during the next period, and I believe that most TV manufacturers (probably all of them) will have to accept some of the existing mobile platforms. Considering that large TV manufacturers, such as Samsung, LG, Panasonic, Philips, Toshiba and others, use their own solutions for Smart TVs, I believe that we are quite close to the period when all of them will start using the unique OS, for instance Android. It will become easier for developers to move the apps from smartphones to TV. Ultimately, the wireless transmission of picture and sound from mobile device to TV will also experience a renaissance. Currently, different standards are prevailing in this segment (Apple TV, Google ChromeCast, Multicast, DLNA etc.), but in the future it won’t be important what TV you have or what mobile device you use, it will only matter to send an HDMI signal to the big screen of TV by a single click.

    Ivan Trajkovic

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