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    Posted March 15, 2014 by
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    Consumer Rights - A Requisite

    Business of life runs by consumers and marketeers. Today March 15 observed as “International consumer rights day “ .

    Rights and duties are two sides of a coin . When a person or group of persons pay to get products or services it is the duty of the seller or service provider to concede pertinent merchandise and attendance . But many a times consumers do not get for what they are ensured or what they should receive .

    We are living in a world where ought to conduct different types of transactions with vendors on the street , small shops , shopping malls , dealings on line , TV . Sitting in one place we get services from different continents . Communication facilities made every thing easier and approachable . so, there are national and international regulations available for the benefit of the consumer . Yet lack of awareness prevents users to utilize those enactments .

    Some basic reasons which makes consumers to abstain from applying those rights .
    - Scarcity or inaccessibility to proper information
    - Time consuming procedures
    - Culture of status quo

    Government and private organizations , media need to put extra effort and make consumers assure of deliberate operation . On the contrary these doings will motivate mongers to bestow right kind of products and services .

    Sagaciously J.F. Kennedy, the president of the USA, declared consumers rights publicly for the first time on the March 15th 1962 and this day has been celebrated as consumers day ever since.

    This day is a call for everyone to do their bit for betterment of consumer so also entrepreneurs contentment .

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