- Posted March 16, 2014 by
Authority Marketing is a New Focal Point for Entrepreneurs and Small Business Owners
It was once believed that internet marketing techniques like search engine optimization, or SEO, were all that was necessary for entrepreneurs to become successful overnight. Unfortunately, with so many different people opening new businesses in almost every imaginable industry, this is no longer the case. Entrepreneurs must now focus on personal branding and authority marketing in order to make a name for themselves that will set them apart from their competitors.
One of the things that people often overlook when branding is media recognition because they believe that their businesses are too small or not well enough founded to receive it. However, in today’s day and age, it is the absolute best way to ensure that the general public is aware of the brand and exactly what it can offer. The best thing that any small business can do is become an educator within its industry by providing pertinent and valuable information on the web and then advertising it via various media sources.
Social media is equally important and since it is estimated that some 77% of the American population has and regularly uses Facebook or Twitter, this is a very valuable marketing opportunity that should be embraced. Again, this is considered nationwide authority marketing because it has the potential to reach out to everyone. Hosting question-and-answer sessions online via Facebook, creating giveaways and prizes, and even linking with other complimentary businesses are all fantastic personal branding methods.
The internet is not what it once was in terms of marketing. While it is still important to have a strong web presence by regularly posting to social media, updating blogs and paying close attention to search engine rankings, this alone cannot be considered authority marketing. The internet is merely the tip of the iceberg when it comes to this sort of personal branding.
In order for these web advertising techniques to truly work for a business, they must first be backed by national recognition. These two things will then work hand-in-hand to allow companies to become reputable and trustworthy.
There is one primary thing that sets authority marketing apart from all other forms of advertisement no matter which outlet or method is used.
The goal is for the company to be recognized as an educator within an industry. As such, entrepreneurs must be able to leverage their knowledge and expertise in order to become a leader by essentially amplifying their knowledge and then providing it as clearly as possible via outlets that are frequented by consumers and people within targeted demographics.
Authority marketing is beneficial for everyone. By providing valuable information, company owners are showing their dedication to providing their clients with a valued service that goes above and beyond simply persuading them to buy. This information can solve problems, build value in a product or service, and help businesses gain the trust of their customers and their communities.
In fact, once businesses have established themselves as authorities within particular industries, they can raise their prices for goods and services because consumers will spend more with companies they trust.