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    Posted March 17, 2014 by
    Austin, Texas
    This iReport is part of an assignment:
    Tech talk

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    ReviverSoft: Optimizing Optimization


    We are, as a society, completely reliant upon technology. Access to computers and the Internet is essential for countless businesses and individuals. It is almost pathetic to see how helpless we become in the face of technological failure.

    At one time, closer to the turn of the century, there was considerable danger from Internet criminals disseminating viruses. Subsequently, numerous anti-virus software companies emerged and took advantage of the Internet security market. They were not timid; products were commonly promoted with flashing red banners and a bright pop up messages that informed users they had an incredible number of viruses and other evils plaguing their computer. Alarming consumers with inflated scare tactics continued even as the trend shifted away from viral attacks defense to anti-firewall software. It would not be unfair, in many cases, to consider these companies as scam artists that attempt to sham their way to consumer wallets.

    Protecting digital life is no longer just about protecting your computer. It has transcended to maintaining a computer that works as fast and effectively as possible. In this space, as in the security industry, it appears that firms are a dime a dozen. For this reason, when a company presents itself with a value proposition that focuses on transparency, genuine client service, and accountability it truly stands out from the pack. One firm that has attempted to do so is ReviverSoft; it is a firm who has a mission of being trusted and reputable in providing relevant and useful products and information to help users get the most from their PC. I think there is often a valuable lesson to be learned from studying the progress of firms that abide by honesty and integrity in a realm where it is not common. This theme stretched to nearly any industry; it is often tempting (and easy) to color just a little bit outside the lines or cheat just a little bit and save some money.

    In order to build a powerfully honest business model company designers have to have plenty of exposure to the scams and gimmicks that are so common in the field. To reference the ReviverSoft example, the company was was founded by two men who had spent time in the anti-virus industry and had seen their fair share of consumer manipulation. The two of them saw a need for an organization that people could trust, to be a representation of “that go-to friend” for people that need computer help, and to help people “love their customers again.” In this day and age of limitless options, a company has to bring more to the table than a great product or service. Often times it is the idea behind the company that ends up being the true attractor, and it is mission statements like these that allow shoppers to get a look at the heart of a firm.

    Ahead of the 25th anniversary of the invention of the World Wide Web, the Pew Research Internet Project surveyed 1,006 US adults to assess the attitudes to the internet and found that 53% of internet users said the internet would be "very hard" to give up. This compared with 38% in 2006. In this atmosphere of necessity, trust and integrity is held to a higher standard than ever before. With a considerably more experienced and savvy user sitting in front of the screen, scams and tricks are not enough to create revenue, regardless of the company angle. But with the health of computers being so vital to most people’s everyday life, a reliable computer doctor (or “Reviver”) is something that we’re all looking for.

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