- Posted March 17, 2014 by
Integrated for Success: Brian Torchin & HCRC Staffing
Whole Foods Market (WFM) has transformed buying groceries from a chore into an experience. This is because it offers so much more to the user than aisles full of Cheerios and chili; it has created its own world unlike any other grocery, for which it has profited exceptionally. It's clients needs created areas for chefs and food preparers to serve ready-made meals, for which they can charge a larger premium. WFM is more than a grocery store; it’s a restaurant, a café, a bar, a coffee shop, and perhaps most importantly, a place people enjoy spending their day.
In an entirely different but equally effective way, Target and Wal-Mart have found a way to serve their customers in a more comprehensive manner. These super-stores have implemented grocery sections into in order to provide their customers with a one-stop-shop location that provides as wide of a product breadth as possible, from tater-tots to throw pillows to Roller Coaster Tycoon. Convenience is key, and these stores utilize economies of scale to provide massive product offering that nudges out lower-level competition.
It is this sort of ingenuity and back-bending client service that enables a successful business. One business owner who has been highly successful in this regard is the Chiropractor Brian Torchin. As he filled his own offices with chiropractors, he began helping other colleagues find doctors and nurses. After recognizing that the need for staffing help was present across the board, he founded HCRC Staffing. Since it’s beginnings in the chiropractic world, HCRC has expanded to fill offices and hospitals with the gamut of medical professionals, including doctors, physician assistants, nurse practitioners, physical therapists, dentists, podiatrists, office managers, and public relations representatives.
Vertical integration, on the other hand, dictates that one company controls the end product as well as its component parts. Apple has been a large proponent of the vertical model for nearly 40 years, featuring a uniquely combined hardware and software slant. Take for example the iPhone and iPad. Apple creates not only their hardware and software, but also the processing devices that are built into the products.
It’s clear that HCRC has expanded its business horizontally to cater to as large of a medical demographic as possible, but it has also gone out of his way to integrate its services vertically. HCRC is more than just a people finder; it has customized its approach to the hiring process that fulfills the specific needs of the employer. It hosts first round interviews, oversees contract negotiations, offers a one-on-one coaching approach for consultation regarding medical strategy and business ideas, and even provides training on best interview practices and employee screening.
A company with a holistic approach to serving its client base often claims an extremely competitive position in its field. In this world of immediate gratification and extreme convenience, it is no longer enough to excel in one area. Customers will choose the store, company or service that directly solves as many of their needs as possible, in the fastest means possible.