- Posted March 20, 2014 by
Reputation Management vs. Reputation Marketing
If you haven’t heard of reputation marketing, then you are already behind other businesses. Reputation marketing is replacing reputation management by letting customers doing all the advertising for your business. With more and more people using online reviews to make their decisions on products/services having an online reputation is becoming increasingly important for businesses. However, not everyone is aware of this new marketing method or how it can really help them. After all how can your current customers attract new ones?
One recent article provides more detail on the difference between reputation management and reputation marketing. It also talks about an online marketing company, Local Business Rockstar, promoting their free online marketing tool (called Rockstar Reputation Report) that lets business owners find out how well they rank online. This can help business owners have a better idea on what their customers are saying about them and if they’re doing well in promoting their business online.To read the full press release on reputation management vs. reputation marketing click here