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    Posted March 25, 2014 by
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    VoloForce Fights Back Against Online Retailers With Real Cadence Technology

     

    VoloForce, a business optimization firm dedicated to helping brands excel in real time, is making changes. The firm is opening a new office in London to continue its efforts of aiding brick-and-mortar stores in the fight against online retail with its Real Cadence technology. The new location will act as a launch pad for European customer support and business, and Real Cadence will expand VoloForce’s reach to consumers and company leaders across the world virtually.

     

    Real Cadence provides managers and brand coordinators with the tools to manage all actions across a company’s many locations and employees.

    “This mobile technology has the capability to bring retail into the 21st century and start bringing consumers back into stores,” says VoloForce founder and COO Sam Bahreini.

    Capitalizing on connectivity across the mobile platform, Real Cadence gives managers a tool that manages employee tasks, analyzes efficiency, and helps hold each individual in the company up to the standards of excellence that consumers expect.

    Online retailers have disrupted the traditional model used for in-store sales, but fostering an in-person brand experience and enabling physical product interactions are two key advantages that brick-and-mortar stores need to leverage in order to stay relevant, according to Bahreini. “Online retailers can’t replicate an in-store experience, and customers want to minimize risk and try a product in store. However, a bad store experience or a lack of quality customer service can completely negate that advantage.”

    Online retail giant Amazon has invaded nearly every segment of retail and is continually pushing into new markets. The online marketplace is a driving force in the rise of e-commerce, which increased 16.9 percent from 2012 to 2013 for a total of $263.3 billion in sales, according to the Census Bureau. With Amazon’s easy-to-use system and stellar customer service, competition for relevancy among brick-and-mortar stores is higher than ever.

    Helping to bridge the gap between overarching brand goals and individual store employees, VoloForce’s technology enables managers to oversee the entire operation and delegate tasks, receive updates, and analyze productivity. These initiatives result in a stronger workforce and a better brand and store experience for the consumer, helping brick-and-mortar outlets fight back against online retailers.

    Many of the problems faced by big-box retailers are associated with growing pains, often due to an inability to manage across multiple storefronts and time zones. VoloForce’s reporting services enable managers to seamlessly view a company at both a macro and micro level, leading to a cohesive operation and consistency between locations. In addition, the mobile application ensures that managers can effectively oversee the business on the go, with secure, cloud-based data storage enabling them to safely work from anywhere and back up their data instantaneously.

    For more information, visit www.voloforce.com

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