- Posted March 28, 2014 by
How to Use SEO to Help Grow Your Personal Brand and Help Your Company
Establishing an online presence is becoming extremely important for many Webmasters and employees, so the focus for many has suddenly shifted to creating informative websites and engaging on social media networks. Now that blogs and social media are such huge factors for a company, the blogs and social accounts of each employee (and especially the CEO) of that company are also something in connection with your business.
Creating social media accounts and a personal website is the first step when it comes to promoting your online brand, but you can’t stop here. SEO plays a huge part in the online success of a company and, although many don’t realize it, it can also play a big role in the online success of your personal brand. In the end, it’s all connected.
SEO is a way for you to make sure that your content is reaching the top of a search engine results page. Although this may not be the most important aspect of a personal brand, it is a great way to give yourself that extra edge in a competitive job market and if not, it helps give your company even more visibility. There are two different ways you can utilize SEO to your advantage:
1) To help promote your personal website and accomplishments.
If you have a personal website or have been mentioned somewhere online, you can use SEO to help gain extra visibility. This is especially important if you have a very common name such as “John Smith” because you’re likely not the only “John Smith” online. If a potential customer types your name into a search query, optimizing your website will be the only way to ensure that you’re seen at the top.
There are many different aspects that go along with optimizing a website but all you’ll really need are the basics. You’ll want to optimize your site for a few keywords (e.g., “SEO consultant,” your name, etc.) and put these keywords in all of the titles, descriptions, and meta tags of your website. As you might assume, a personal website is just like a business website when it comes to SEO—both are working with the same algorithm and robots from Google, Bing, Yahoo, or any other search engine.
2) To help increase visibility of your social profiles.
You can also use SEO tactics when it comes to optimizing your social profiles. The search functionality of social media networks works the same as search engines: it’s all about the keywords. This is most helpful when it comes to optimizing your LinkedIn profile, for example, because potential customers will likely be using the search bar to find a candidate. Therefore, you have to think like the searcher and optimize your online profile accordingly. If you’re a content writer, be sure to put that keyword as captions on your photo, in all of your descriptions, and in your headline. This will help your name pop up on a site like LinkedIn when someone searches for that term.
To make things even more interesting, employees now get to walk the line between professional and personal brands. You have to make sure that your personal Facebook account is not associated with your professional accounts. This is something to keep in mind when thinking about how your personal brand affects your company brand. In fact, I think this is one of the most important things not to forget.
While SEO can get very involved (and is a full-time job for many major companies), SEO for a professional brand doesn’t have to be difficult. Learn the basics and feel confident knowing that if someone finds your brand, you’ll be representing yourself and your company well.
About the author:
Cindy Rife has been involved with SEO since 2004 promoting thousands of websites ranging from large corporate sites to 'mom and pop' businesses. She is currently a contributing writer at http://blogerr.net/