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    Posted April 1, 2014 by
    SamElli
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    When Susan McGalla Speaks You Have To Listen

     
    Susan McGalla is one of the most respected names when it comes to fashion branding. So when you have the opportunity to get some of her insight, you absolutely have to listen. She’s been an executive consultant for the last few years now, helping other fashion companies fully understand what it means to brand themselves.

    Susan McGalla started out as the Merchandising Chief of American Eagle, before rising to become the President of the entire company. Her unique insight, and expert analysis when it comes to branding were what drove the company to the ultimate success that they still enjoy.

    The fashion industry is all about carving out a unique niche, that other companies can’t touch. That’s how you develop long term success, but also how you manage to build the name of the company in the first place.

    That’s what Susan McGalla has done with American Eagle, and Wet Seal.
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