- Posted April 1, 2014 by
This iReport is part of an assignment:
When Susan McGalla Speaks You Have To Listen
Susan McGalla started out as the Merchandising Chief of American Eagle, before rising to become the President of the entire company. Her unique insight, and expert analysis when it comes to branding were what drove the company to the ultimate success that they still enjoy.
The fashion industry is all about carving out a unique niche, that other companies can’t touch. That’s how you develop long term success, but also how you manage to build the name of the company in the first place.
That’s what Susan McGalla has done with American Eagle, and Wet Seal.