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  • Posted April 2, 2014 by
    Paris, France

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    China Connect 2014: Mastering Digital Strategy in China

    Growing internationalisation with companies from the US, Turkey, Italy, Belgium, Netherlands, United Kingdom…

    All major market trends and stakes' "Chineseness" were highlighted, with renowned China's digital marketing players, among them, cross border E-commerce player LightInTheBox, full priced online fashion retailer Shangpin, CIC Data/Kantar Media, Ogilvy Entertainment, EntGroup, Datawords, Epsilon, CDNetworks, Demandware, Zenithoptimedia, Goodstein etc..... E and M-commerce challenges and opportunities, key role of social media, fast evolving emerging middle class characteristics, search market shake up with the rise of 360, Celebrities (endorsement) and Key Opinion Leaders relationships, and the dynamism of China's digital ecosystem, with China's internet blog Technode.

    To view the Multimedia News Release, go to http://www.multivu.com/mnr/7140054-china-connect-4th-edition
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