Ron Nash Talks About LinkedIn and Going From Jobless to Hired
Although technology like Monster.com, Yahoo Jobs and Careerbuilder, has streamlined the job search process, landing a great job today is no easier than it was twenty years ago. Unfortunately, this simplified process means every other interested job seeker will likely find the opportunity as well. Other job seekers are also likely applying to multiple job opportunities. The end goal is an interview, and the competition for a face to face meeting with a hiring manager is fierce.
There are many thousands of applicants looking for their dream job, but only 5% of all job opportunities are ever posted online. Crafty job seekers are using alternative methods to find, apply and land their dream job. An example is the popular professional networking site LinkedIn.
Ron Nash, an expert in training job seekers to properly network, believes that most “dream jobs” are not found by taking the traditional approach of submitting a resume and waiting for a phone call. Nash believes that the best potential for landing a dream job is to tap into the “hidden job market.” Nash explains that “95% of the job market is hidden. LinkedIn is the key to the hidden job market.”
Of course, simply opening a LinkedIn account is not the solution. There is a formula to using LinkedIn that job seekers must understand to properly position themselves as the most visible applicant to their dream job, as well as the best candidate.
The most common way to use LinkedIn is to fill out a profile based on professional experience and interests. All other LinkedIn users can view this profile and send invitations to build a network. LinkedIn users can also search through profiles and contact potential candidates if a job opportunity is available and that user has an attractive profile. Nash calls this the “passive approach,” and stresses the importance of having a thoroughly professional profile.
Each section of the profile needs well written content, and pictures should be taken by a professional. Perhaps the most important aspect of using LinkedIn as a vehicle to land a dream job is that most companies use applicant tracking software which scans profiles for key words relevant to the position. To be noticed by a hiring manager or headhunter, a profile must have these keywords throughout each section. This passive approach is a proven strategy for landing great jobs, as an applicant’s information is available 24 hours a day, 7 days a week.
Another LinkedIn strategy to landing a dream job is the “proactive approach.” This method is more aggressive, in which applicants specifically target companies in a geographical area that they are interested in working for. By finding current employees at targeted companies, a job seeker can build a network and begin building relationships with these professionals.