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    Posted April 8, 2014 by
    kblasen

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    Rick Mosca Explains How Becoming An Authority And Educator Can Grow Your Business

     

    Rick Mosca, creator of Authority Nation, teaches business owners that these days it takes more than a great marketing plan, social media strategy or optimized website to win the trust of potential clients or customers, first you need to be seen as the authority and educator in your field.

     

    According to Mosca, “Even though you have a great marketing plan, you are listed on the first page of Google and you are getting a good amount of traffic to your website it may not be enough because your still not seeing the increase in business you had expected and hoped for and you can’t figure out why.”

     

    “Showing up on the first page of Google is not enough in this consumer driven society to convince a potential client or customer to choose to do business with you, it takes trust and credibility and as a business owner it is up to you to become the celebrity and build that authority, that trust and credibility.”

     

    Marketer and Author Dan Kennedy shares this: “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the economy around you, neglecting development of a measurably valuable asset.”

     

    Today’s consumers are more savvy than ever, they will do a Google search, make a list of whom they may potentially want to do business with and then they do their due diligence in researching the owner of the business and/or the business to see what information can help them decide who to trust with their money.

     

    The competition for consumers to do business with you is becoming more complex, the old ways of marketing are not as reliable as in the past. As Mosca says, “Today’s consumers believe you need to earn their trust and educate them as to why they should do business with you.”

     

    Rick Mosca and Authority Nation create a brand and authority culture that elevates his clients from just another person or business trying to sell you something into someone seen as an educator and authority figure in their field. Rick Mosca says, “We like to refer to it as creating a local “Rockstar Celebrity” status for our clients.

     

    To learn more about authority marketing visit: http://AuthorityNation.com.

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