- Posted October 11, 2008 by
Los Angeles, California
This iReport is part of an assignment:
iReport Film Festival: Campaign 2008!
Behind the Scenes Look at THE MUZZLER 2008
The Behind the Scenes and Interviews with Jessica Alba and the behind the camera talent behind THE MUZZLER 2008!
THE MUZZLER 2008 depicts Alba as the host of a faux home-shopping cable channel, hawking "The Muzzler 2008," a Hannibal Lecter-like restraint mask that symbolizes failing to exercise the right to vote. As Alba describes the features of the The Muzzler, Panettiere comically emphasizes the mask's ability to stifle the consumer's voice and vote. The video also features actor Tristan Wilds from the television series 90210.
The public service announcement was produced for Declare Yourself, as part of the nonpartisan organization's "Only You Can Silence Yourself" campaign aimed at registering every eligible 18-to-29 years old, to vote in the 2008 presidential election before many state registration deadlines expire in October.
The PSA, produced by Michael Abbott's United Front (unitedfrontfilms.com), was written by Gregg Rosenzweig and directed by Brandon Kraines. The PSA, along with other images in the campaign, is available for download at www.DeclareYourself.com, and was distributed virally all over the world.
The PSA succeeded in getting a large number of unregistered U.S. citizens to register to vote online!