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    Posted April 10, 2014 by
    Manila, Philippines
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    Why Bradley won't mix it up with Pacquiao on Saturday


    On Saturday night, unbeaten American boxer Timothy Bradley will face Manny Pacquiao in the ring for the second time and most likely he won't mix it up with Pacquiao to avoid being hit and as part of his strategy to keep his untainted career record.


    In their press statements leading up to the weekend boxing event at the MGM Grand Garden Arena in Las Vegas, Nevada, they both promised their fans they will put a good fight for everyone to enjoy and be entertained.


    There is no doubt Pacquiao will be the most entertaining fighter between the two as he has always been in many of his fights.


    But the entertainment that the fight could bring to thousands of fans in attendance on fight night could be scuttled by Bradley's plan to frustrate Pacquiao by running around the squared ring to avoid being hit.

    Seemingly Bradley has little option but to keep a safe distance but in doing so, he will earn the ire of restive boxing fans who paid good money at the gate and on pay-per-view (PPV) networks to watch a good fight and be entertained.


    Surely, Bradley has the option to choose his kind of fight and if he decides to run, his promoter could junk him in his succeeding fights.


    The reason Pacquiao commands a high guaranteed purse even after his devastating loss to Juan Manuel Marquez, could be attributed to his entertaining style.


    Naturally, Arum, who promotes both fighters, would put premium on the ability of his fighters to sell the fight to the public to generate more revenues.


    In the case of Bradley, Arum had once complained how hard it is for him to sell Bradley to the fans because his fighting style sends the audience to boredom. He also has a very low fanbase.


    After sharing the spotlight with then pound-for-pound king, Bradley expected an immediate and lucrative rematch against Pacquiao.


    But Arum may have viewed Bradley as a hard fighter to sell, owing to his low fan base and lack of marketing skill to sell himself to the boxing public.


    Looking at the the PPV data of his last fight against Pacquiao, Arum may have realized that Bradley would not contribute enough to make the rematch financially viable, despite his being undefeated in his professional career.


    On Saturday night, Bradley can continue to do what he does best which is to run around his opponent.


    He may be able to score a win by earning points while running but it could also diminish his marketability as his promoter would find it hard to sell him to the fans in his future fights.


    Still, Bradley can take a calculated risk and he may surprise everyone that he is capable of going toe-to-toe with Pacquiao come Saturday night.


    If he does and finds himself effective fighting from the inside, he could do what Marquez did to Pacquiao in 2012.


    It is doubtful though that Bradley will have the courage to mix it up with Pacquiao knowing the price that he has to pay.

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