Share this on:
 E-mail
273
VIEWS
0
COMMENTS
 
SHARES
About this iReport
  • Not verified by CNN

  • Click to view LeventeS's profile
    Posted April 12, 2014 by
    LeventeS

    Is Reputation Management a Priority?

     

    "Any business' online reputation can be a definite success or a clear-cut failure..." ~ Levente Szfarli ~ One might wish for a middle ground between those two, however that's non-existent.

     

    Reputation is always a determining factor when one wants to shape the success of a company or even an individual. Where is online reputation formed? Well, there are a large number of review sites that exist exclusively for the idea of giving customers a chance to post their experiences related to a product or service of a business in question. The list continues with comments left deliberately on industry forums, blog posts, online articles and Social Media platforms. "These are the sites where online reputation can be created or wrecked". The same applies to regular folks as well...

     

    Can one plan strategies for managing reputation? The simple answer to the question is: yes - by using proper tools and techniques, but due to the fact that each project is quite unique there's no certain time limit for results to show up.

     

    "Most of us live with the perception that a small business' online reputation is about good or bad reviews, participating in intense debates on a variety of industry specific topics, and sharing that information on Social Media. The reality is that there's more to it. A company website serves as an online portal to the brick and mortar business establishment."

     

    Could a company website influence the general perception when it comes to online reputation? Again, the answer is: yes. What are the most serious hazards that puts pressure on its prestige? One of the factors taken into consideration for such purposes is website quality: good user experience, appropriate and functional content besides loading speeds.

     

    Online reputation management is a quite difficult process. The fact is that what’s done can’t be undone. However, if the damage is already present, minimizing its impact is entirely in ones hands. Planning for such is mandatory.

     

    Source: http://www.linkedin.com/today/author/43763029-Levente-Szfarli

     

    By Levente Szfarli | Google+

    What do you think of this story?

    Select one of the options below. Your feedback will help tell CNN producers what to do with this iReport. If you'd like, you can explain your choice in the comments below.
    Be and editor! Choose an option below:
      Awesome! Put this on TV! Almost! Needs work. This submission violates iReport's community guidelines.

    Comments

    Log in to comment

    iReport welcomes a lively discussion, so comments on iReports are not pre-screened before they post. See the iReport community guidelines for details about content that is not welcome on iReport.

    Add your Story Add your Story