Is Reputation Management a Priority?
"Any business' online reputation can be a definite success or a clear-cut failure..." ~ Levente Szfarli ~ One might wish for a middle ground between those two, however that's non-existent.
Reputation is always a determining factor when one wants to shape the success of a company or even an individual. Where is online reputation formed? Well, there are a large number of review sites that exist exclusively for the idea of giving customers a chance to post their experiences related to a product or service of a business in question. The list continues with comments left deliberately on industry forums, blog posts, online articles and Social Media platforms. "These are the sites where online reputation can be created or wrecked". The same applies to regular folks as well...
Can one plan strategies for managing reputation? The simple answer to the question is: yes - by using proper tools and techniques, but due to the fact that each project is quite unique there's no certain time limit for results to show up.
"Most of us live with the perception that a small business' online reputation is about good or bad reviews, participating in intense debates on a variety of industry specific topics, and sharing that information on Social Media. The reality is that there's more to it. A company website serves as an online portal to the brick and mortar business establishment."
Could a company website influence the general perception when it comes to online reputation? Again, the answer is: yes. What are the most serious hazards that puts pressure on its prestige? One of the factors taken into consideration for such purposes is website quality: good user experience, appropriate and functional content besides loading speeds.
Online reputation management is a quite difficult process. The fact is that what’s done can’t be undone. However, if the damage is already present, minimizing its impact is entirely in ones hands. Planning for such is mandatory.