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    Posted April 14, 2014 by
    Watertown, New York
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    Will CNN's Jeff Zucker Replace 'News' With Reality TV?

    What happened to the idea of CNN doing news and doing it really well? CNN was the news trumpet that everyone turned to when something major was happening in the World or at home. Now, not so much.
    Maybe the change we see at CNN has a lot to do with Jeff Zucker and his vision of what makes money rather than what CNN was and should be all about- news.
    Like politics, maybe we need to get money out of the news networks.
    Americans have seen the corrupting influences of money in Washington DC. Nothing is done on behalf of constituents anymore. Instead, it's the lobbyists that get the ear of our politicians.
    With CNN, Zucker knows there's lots of money that will be spent on political advertising in the upcoming midterm elections by both parties so we see CNN giving Republicans that are interviewed a huge pass when they should be made to explain their anti-American policies. But, 'No'.
    The GOP's positions are obvious but we see Candy Crowley asking Rep. Steve Israel to clarify his statement as to whether he believes that many Republican policies are racist on her Sunday morning show this weekend.
    Jeff Zucker has had some success with reality TV shows, so apparently he apparently believes that the flagging ratings of CNN can be fixed by introducing reality TV to CNN's prime time line up.
    Somebody should remind Zucker what he's president of- a news network.
    And given his remarks about the GOP, you think he use his position to do something about what he believes.
    "Zucker has been highly outspoken about his contempt for both the Fox News Channel and the Republican Party, having said, "the Republican Party is being run out of News Corp. headquarters, masquerading as a cable channel."
    So why does CNN's Jeff Zucker allow his talking heads to cut the GOP so much slack ? R-E-V-E-N-U-E!
    Zucker doesn't want to lose ad money from the GOP when Reince Priebus, RNC Chairman, is so quit to call foul should someone on CNN tell the truth about the GOP's policies.
    So how much truth do we get about British Petroleum's spill in the Gulf from CNN when they advertise on Zucker's network?
    CNN is now more about revenue than good, hard hitting, decisive news coverage and that's why their ratings have suffered. And will reality TV help?
    CNN fires anyone that has spoken their mind or had strong feelings about what they report.
    Larry King suggests that CNN starts running cartoons during their 9pm slot. With the recent departure of Piers Morgan, CNN has turned to documentaries as a way to fill the time slot.
    SyFy is broadcasting wrestling on Friday nights at 9pm. It seems to be working for them, as far as revenue but as far as programming that fits with the main theme of their network?
    "CNN has already axed a second hour of Anderson Cooper airing at 10 p.m. – one that barely got off the ground given how many times the network aired something from its swelling vault of documentaries or focused on breaking news during that time period. And now, with a CNN upfront presentation already scheduled for April 10, the network, and its leader, Jeff Zucker, will quickly need to have some sort of scheme to articulate.

    Perhaps that plan is already in evidence. For weeks, CNN has placed increasing emphasis on a number of planned documentary series, as well as a smattering of insta-docs based on breaking news."


    "February was another rough month in the ratings for CNN. "

    An article from Truthout sums up CNN's dilemma :
    "Mainstream Media News Is a Tragedy Because It Doesn't Report the News That Matters"
    "CNN is the 24/7 media trumpet for news about Malaysia Airlines Flight 370 that is presumed to have crashed in the Southern Indian Ocean, southwest of Australia. On that flight were 227 passengers and 12 crew members.

    CNN grabbed every iota of information, pumped it full of digital frequencies, and broadcast it to what it thought was a world salivating for every syllable of thought.

    When there was news, CNN broadcast it. When there was no news, CNN broadcast it. When there were outrageous theories, CNN was the source to find out who was saying what. When there was a rumor, CNN broadcast that, only to have to retract it hours later. Through chatter and repetition, CNN kept the story alive.

    This wasn't the first time the media became fixated on a story. It certainly won't be the last. There was non-stop coverage of the death of Princess Diana, the O.J. Simpson and Michael Jackson trials. Fox News grabbed onto Obamacare, President Obama's alleged birth in Kenya, and the Benghazi story, even when the facts didn't support its preconceived conclusions. More recently, MSNBC's evening anchors have given non-stop wall-to-wall coverage of the Chris Christie "Bridgegate" story, another story that was hyped by constant repetition.

    "All News-All Day" isn't new. During the Yellow Journalism age and circulation wars in the late 19th century, media giants William Randolph Hearst and Joseph Pulitzer often sent to press several editions a day. Hearst, whose jingoistic determination helped bring about the Spanish-American War in 1898, was not adverse to publishing as many as 30 editions a day to "update" his million subscribers and millions more readers of the New York Journal, all of whom were willing to pay three cents per edition to get even more news each day.

    In the early 1960s, the radio medium developed all-news stations. However, the news package was often a prepackaged cycle that ran every seven, nine, 11, or 20 minutes, with new content every now and then.

    The 24/7 news cycle, as we now know it, was initiated by CNN more than three decades ago, and became a necessary part of information dissemination during the first Gulf War in 1990-1991. CNN had correspondents in Baghdad; the coverage was critical in keeping Americans, especially family members of combat troops, informed of the reasons for the war and numerous issues that developed from that war, as well as hour-by-hour coverage of the war itself.

    Since then, the CNN concept of all-day coverage, which had been spoofed and held as an example of what not to do in news, has been successfully copied by MSNBC, Fox News, other cable news operations, and dozens of web-only news-commentary operations.

    Newspapers, which have often lagged in innovation, began to go 24/7 by a combination of once-a-day print production and continuous updates in their web editions. Reporters at one time wrote a story, turned it in to the "desk," forgot it and went to other stories. Copyeditors often improved the story, gave it a headline, put it onto the page, and sent it to the "back shop" where it became a part of pre-press composition and the "press run." However, in the "we want news right now—and make it short because we don't have the attention span" world, reporters are writing the story for the print edition, while also recording it on cell phones and digital cameras, sometimes narrating the footage, for the web edition. If anything changes during the day, the reporter then spends the rest of the day juggling other stories and updates on the original story.

    But there is a major problem when the media—print or visual—become fixated upon one story, such as Flight 370. Other stories are swept aside. "
    Story continued at:
    I love CNN! And I'd like to see her do better. But Jeff Zucker needs to get his act together. CNN is about news, Jeff, not about revenue and reality TV.
    When you put out a great product and news service, people will notice. Money comes as a natural result of good service.
    And stop beating the Flight 370 story to death. There's other news to cover.
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