- Posted April 16, 2014 by
Why You Must Be Vigilant With Your Tweets
On 14th April 2014 US Airways shocked its 420,000 Twitter followers with a less than suitable tweet. A US Airways customer had used social media in order to vent her anger when her flight had been delayed. Alas, when her complaint was answered by the airline, a rather unfortunate image featuring a naked woman and a toy plane had mistakenly become attached to the tweet.
It only took an hour for the tweet to be retweeted hundreds of times before the mistake was noticed and deleted. BBC News covered the story on their website.
I imagine many of the 420,000 followers would have seen the funny side when the blunder was revealed, but it could have been far worse. A lot of red faces must have turned up to work in the US Airways press department the next day.
They say there is no such thing as bad press, and news journalists around the world probably wouldn’t be writing about the company had the event not happened. So in one sense they got thousands of dollars worth of free advertising and certainly created a water cooler talking point in offices around the world the next day.
Nonetheless, big companies like US Airways have the power and size to deal with and absorb many negative ramifications, where as for smaller businesses it could be the final nail in the coffin. Nobody is perfect, and as hard as we try mistakes are always going to happen. Just make sure you take the time to check your tweets and posts before you share them with the world.