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    Posted April 17, 2014 by

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    Green and Environment-Friendly Products Get Consumer Nod

    A new trend in the industry of home and health care is the use of organic and environment-friendly materials consistent with the demand of consumers for green products. Thus, industry players have focused on marketing products that are not only safe for personal use but are also not harmful to the environment.
    With today’s concept of green living, consumers have become discriminating with the products they are using, particularly with materials being used. In fact, many consumers have demanded the recall of products that contained harmful chemicals or those that may not be good for the environment.
    Green living advocates are very conscious of what are being used in the products. There is a notable difference between a typical average consumer to a consciously green one and many companies have begun to address the specific needs of this particular group.
    Pacific Shore Holdings Inc. (PSHR) is one of those companies which have adopted a green philosophy in its products, ranging from pest control to energy supplements, and services like its Home Spa Division which markets natural aromatheraphy products.
    Its HomeSpa, a shower spray developed using 100 percent natural and high quality ingredients, cater to consumers who want to have their spa at the comforts of their home but want quality and affordable aromatherapy products.
    HomeSpa’s shower spray is made with therapeutic and essential oils and comes in four varieties: Eucalyptus Shower Spray, Lavender Shower Spray, Pink Grapefruit Shower Spray, and Tangerine Shower Spray.
    While Pacific Shore products are relatively new, it caters to the demand of the younger generation for greener and organic alternatives. The company has also positioned the products with the concepts of relaxation and de-stressing, whichhave become popular among consumers of today. Since relieving stress is an essential part of today’s health conscious consumers, these shower sprays will give you relaxing treatments.
    Pacific Shore also made sure that the products are priced to appeal to the budget conscious consumers who want value for their money. Thus, unlike similar products which have long been in the market but are more expensive, consumers would want an affordable yet quality product.
    With its unique and diverse fragrances, the HomeSpa sprays are expected to catch the attention of the home and personal health care market which, despite the recession, did not suffer significant decline. And because of its highly innovative and reasonably priced products, Pacific Shore’s sales is expected to increase in the coming years.
    Euromonitorhas predicted moderate positive growth for the industry until 2017 due to increasing income of consumers. In anticipation of this trend, many home and health care companies are continuously developing products to cater to this market. Pacific Shore, for its part, is looking for innovative ways to be on top by continuously expanding product line.
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