- Posted April 18, 2014 by
Los Angeles, California
Lavae McClinnahan is actively involved with supporting the Grammy Foundation, as well as the Black Entertainment Sports Lawyers Association “BESLA” via his attorney and longtime friend Kendal Minter of Atlanta, Ga. He developed his love for participating with charities through first working with Communicare, a non-profit organization founded by Dr. Robert Jenkins. Communicare eventually became a vital part of the North Carolina urban community that works as a mentorship program for troubled, inner-city children with behavioral issues. Colure and Diamond owns Diamond Music Group through signing established and independent acts, True Organics, an organic products company due to launch in 2014, as well as the client exclusive Diamond Private Label. Through this brand, they also help them develop marketing strategies. They have worked with Meister Watches for over 3 years to help with streamlining their brand alliances. Meister (MSTR) is an independently owned and operated company based out of Los Angeles, California that was founded in June 2009 by Kingson Tse & Ryan Pietersz.. Other Private Label clients of theirs include Dr. Robert Nettles, a facial cosmetic dermasurgeon from Beverly Hills, Lightyear Entertainment, a 25 year old distributor formerly RCA pictures which also distributes content for television and film for The Diamond Music Group, and Organized Noize productions the legendary Grammy award winning production team out of Atlanta, GA.
Colure and Diamond previously owned 2 recording studios in Las Vegas that had to close due to less demand in the Las Vegas market. It is separate from the Diamond Music Group. From that experience of starting in the music business, Lavae McClinnahan recognized that the company could be a more profitable company if they applied the same work ethic and branding concepts to additional brands. Lavae McClinnahan’s company focuses only on brands that make sense to the company and can be operated by officers they trust within their system.
Lavae McClinnahan was most inspired to stay in the music sector of marketing by Dr. Jerry Boulding, the urban radio legend and pioneer that fixed so many falling radio stations around the country he earned the title of “Dr.” of radio. Boulding played a major role in guiding the Diamond Music Group’s growth via radio promotion of it’s independent acts by teaching McClinnahan the ethical way of promoting acts via terrestrial radio, normally a high “Payolla” industry. Now with the signing of Los Angeles’s most recognized act The Toledo Show, a film noir soul show that is now at 4 Los Angeles venues, including Santa Monica, Silver Lake, CA, and Long Beach, CA. The Toledo Show is currently in preparation for its Las Vegas debut for summer 2014.
Out of all of his major accomplishments, he would like to make the planet a better place through raising awareness about the need to keep the environment and oceans clean. He is most proud of his companies being able to thrive for over 8 years. Diamond Music Group has been doing well for 5 of those years. His colleagues would best describe Lavae McClinnahan as an outgoing creator who is always able to find the right solution to meet the goals of his clients. He is also known as a very supportive person who believes in talent especially those he knows will take a lot of pride in their career.
For more information about Lavae McClinnahan and his businesses, please visit www.colureanddiamond.com.