It’s that time of year again folks, and I’m not talking about Christmas. I’m referring to the time of year where Wal-Mart designates a whole aisle for brightly colored jellybeans, Peeps, and bunny shaped chocolates. The color palette quickly turns pastel and suddenly you realize everyone loves decorating and hiding brightly colored eggs for fun. For some, this beautiful holiday is referred to as Easter. Whether you celebrate the religious holiday or not, we all can appreciate the decadent new candies available such as the Starburst jellybeans that come in a variety of fruity flavors. Not only do customers love them, but stores such as Wal-Mart and Target love that we love them too. Easter is the second top-selling confectionery holiday according to foodproductdesign.com. Even more, companies have an extra three weeks to sell and advertise Easter goods as compared to 2013. Due to this excess of time, the National Confectionary Association (NCA) stated that in 2014 Easter candy and chocolate sales are estimated to reach $2.26 billion dollars. Additionally, stores like Wal-Mart will be staying open on Easter Sunday, just in case you forgot to grab little sugary goodness. So don’t worry if you are waiting until April 20th to buy some candy and chocolates, or even after that when all of it will go on major discount. The doors are always open and welcome your business… but don’t forget to brush your teeth!