- Posted April 20, 2014 by
This iReport is part of an assignment:
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Realtors turn to new high-tech ways to sell houses
According to Forbes, the world of real estate is undergoing a sweeping change, with technology leading the way to help realtors move houses from their “for sale” statuses to ones replete with “sold” signs hanging in the yards with the use of high-tech tools that may have once scared away non-computer loving house sellers.
Instead of shying away from the cutting-edge trends, real estate agents are now turning to or considering the following ways to close deals and increase their commissions:
#1 – Outsourcing Photoshop editing to make images more appealing to buyers
Now, we’re not talking the kind of marble counter top and hardwood floor-adding sorcery that star real estate agent Luis Ortiz – he of the “Million Dollar Listing New York” Bravo TV reality show fame – had performed for him and landed him at the center of an investigation.
Instead, savvy realtors are turning to sites like Smart Photo Editors to outsource their photography needs, essentially performing the first step of “home staging” right smack in the middle of where the National Association of Realtors say 90% of homebuyers search to buy a home: online.
#2 – Chomping at the bit to use drones in real estate sales
The FAA has already given the go-ahead for six states to begin testing drone use in a commercial manner, and one big moneymaking purpose under close examination is the way that realty agents can profit from gaining the kind of video that one cannot achieve with other types of so-called 360-degree virtual tours.
Experts predict that drone use will outshine the limited photos and videos available today to feature details of homes for sale. Instead of a mounted video camera that can turn in all directions, drones can swoop up or down, fly around and throughout properties in a way that provides a close-up look like none other.
#3 – Using Google Glass for virtual home tours
While there might be wars going on in the San Francisco Bay area between the techies wearing Google Glass and the non-tech natives, realtors around the country are jumping on the Google Glass bandwagon to sell homes.
St. James Properties out of North Carolina already uses the device to show clients home tours without the client needing to be there with the agent. Ariana Rios, a California-based real estate agent with Mainstreet Realtors, was able to use the device to create a home tour video that was then uploaded to YouTube.
The ability to live-stream the walk-through of a home is essential, particularly for clients who live overseas and can’t readily “pop on over” to view a potential new home for themselves. Realtors who recognize this trend and make it easier and more convenient for their clients to work on a time schedule and in a manner that befits them are the ones most likely to close the deals in the end.
Therefore, even though the Google Glass comes with a $1,500 price tag as of this writing, it can more than pay for itself after that first big commission check – as would all of the above high-tech means of home selling.