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    Posted April 20, 2014 by
    Los Angeles, California

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    Lincoln Makes It China Debut


    Lincoln has been selling luxury cars like the Navigator and MKZ in the U.S for years but this will mark the first time the brand will be selling its high-end vehicles in China. A total of eight dealerships will be opened in seven cities. The company is is planning to expand to a total of 60 showrooms in the next two years.


    China is currently the world's second largest market for luxury automobiles after the U.S. Lincoln has customized the fragrance of the vehicle for prospective buyers since the “new car smell” isn't favored by Chinese buyers. Lincoln is well known for its luxury limousines which have been utilized by U.S presidents. One of the auto manufacturers best selling vehicle is the Navigator SUV; a luxury SUV well regarded for its large interior space and opulent style.


    Lincoln currently has a well established presence in the U.S market with being one of the biggest dealers in the western U.S.A but entering the Chinese market will be new territory. The auto manufacturer can expect fierce competition. The top European luxury brands BMW, Mercedes-Benz and Audi have am established presence in China and a large share of the luxury market. Lincoln representatives state that the company will emphasize customer service in addition to parts & service for owners.

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