- Posted April 21, 2014 by
Los Angeles, California
Study Shows That More Consumers Are Car Shopping Online
Gone are the days where car buyers would drive from one dealership to the next and test drive numerous cars before the dreaded negotiation process. Let's take a look at how modern technology is revolutionizing the auto buying process.
According to the McKinsey consumer report buyers visits just 1.6 dealerships when buying a new car which is significantly lower than a decade ago when buyers would stop by an average of 5 dealers. One reason for the decrease in shopping trips is due to the internet. Most auto dealers have their full inventory available online and includes detailed information such as mileage, features, pricing and photographs. One prime example of this are flagship car group sites like http://www.galpin.com; where buyers are able to browse the inventory of the entire Galpin lineup which consists of over 10 dealerships. The availability of online inventory makes it easier for consumers to comparison shop.
Online resources are making it easier for buyers to conduct research online and arrive at the dealer prepared and armed with knowledge. Resources such as Edmunds.com publish extensive consumer and expert reviews on different vehicles. Sites like Kelly Blue Book enable buyers to find out the value of a car before stepping into the dealership which allows for more leverage when it comes to negotiations.
The shift to mobile devices such as smart phones also means that more consumers are not only just doing research on their phones but actually taking action when it comes to making a purchase on their device. As a result the big online car buying websites have made their website mobile while others have developed apps. The Car Connection offers an app that allows users to read car reviews and conduct online research. Edmunds is in the process of rolling out an app that will allow buyers to lock in a price and connect with the dealer bypassing the often dreaded face to face negotiation process.
Further information about how the internet is changing the way consumers are buying cars http://www.cnbc.com/id/101445202