- Posted April 23, 2014 by
This iReport is part of an assignment:
Impact Your World
Women in the Red - Creating Narratives for Gender Balance in Kenya's Leadership
The initiative, dubbed Women in the Red, a reference to the inconsistencies that mark how women leadership is portrayed; seeks to celebrate women leadership by telling their stories as often as possible. The campaign’s underlying goal is to create a platform where women can converge to tell theirs’ and others story for fellow women to pick up, learn and pass the lessons in order to create a continuous cycle of building women
“We live in a country where the woman’s story is subjective dependent on who is telling it and the purpose of telling it.What this then does is that society then picks up these perspectives, applying them in part as they find befitting and not the wholesome traits and qualities of the Kenyan woman”
The Women in the Red media campaign will use documentary films like Taking Root: The Vision of Wangari Maathai, Pray the Devil Back to Hell, and She Matters: Women, Girls and Progress, alongside local content created by Kenyan women and girls;hosted on what will be the country’s largest repository of women stories.
In addition to community screenings of the films, the portal will also host these stories and encourage community submission of women stories which will be uploaded on the site.
As an inclusive measure to those without access to internet a unique Short Code platform starting with LEAD to 20414 has also been launched in order to sustain the
conversation both online and offline.
Women and Girls Lead Global harnesses the power of media to improve girls’ and women’s lives in nine countries worldwide. In Kenya, the Women in the Red is working with partners in 27 counties in partnership with organizations such as; CARE Kenya, Akili Dada,CREAW,Hatua Trust,International Rescue Committee,Sauti ya Wanawake Pwani and the Il’laramatak Community Concerns.
You can learn more about this campaign and participate by checking out: facebook(dot)com(forwardslash)womeninthered and via our Twitter (at) womeninthe_red