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    Posted April 24, 2014 by
    Kolkata, India

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    Professor Ashley Braganza Visit To iLEAD


    Professor Ashley Braganza visited Ilead on 3 February as a guest. During this interactive and lively presentation, Professor Braganza discussed strategies to deliver framework developed from his research.


    Professor Braganza has explored the business strategies to deliver sustained competitive advantage and how they are implemented. He argued that the field of strategy can be divided, broadly speaking, into two parts: Strategy Design and Strategy Implementation. The former receives a significant amount of attention not only in the literature and press but also from senior managers and academics. The latter, Strategy Implementation, is barely considered. Yet the strategic success of any organization is based up on its ability to implement its strategy. Many organisations are good at talking about strategy... few are any good with implementation.


    Professor Braganza’s framework not only shows organisations how to implement change but it also acts as an early warning system if the implementation is going off-track. The framework has been tried and tested in global organisations in the telecoms, pharmaceutical as well as the public sectors.

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