- Posted April 24, 2014 by
Moyes’ Management Mishap
Yes, Manchester United performs sport. Yes, it is a business, and yes, it is also true that the principles of corporate communications and teamwork are employed here.
Following the confirmation that Moyes has left United, many fans said that such a decision should actually have been announced earlier. Other news on MANU’s performance then followed. It was a 6% record-high performance. Such a hike only showed how unpopular this manager was, and the news of him leaving the club was followed by a sudden increase in their stock’s popularity.
Still, there is other analysis on United’s financial performance. To everyone’s relief, with Chevrolet as their generous sponsor and AON as the faithful one, 10 months of bad performance on the field would not cause so many plunges in the team’s finances. Phillip Cunha, a Certified Public Accountant for PricewaterhouseCoopers (PwC), even predicted that this 2013/2014 season will just be regarded as a small slip in their proud history if Manchester United can return to their original performance within the next two critical years.
Such two situations underline how a football team is also a robust business. Still, there are some other situations worth noting during Moyes’ management.
During his time with the club, Moyes was reported to have immediately changed the club officials. His efforts to take Fellaini, the player he considered his best possession in his former club, was even considered panic buying. In the end, all of the players he took with him composed of a team of superfluous players. Even until his last communication as part of the club, Moyes didn’t provide a single mention of appreciation for his squad.
Using such a case as a lesson in corporate communications, a newly appointed leader in a high-management position should actually understand that immediate change is not what his team members are expecting. The most prominent leaders understand that they are expected to make progress, but they would also allow themselves some time to learn the people and listen for a while, particularly to the people that hold key positions in the team. Unfortunately, Moyes blamed his team’s ability for their bad performance under his leadership.
Moyes also failed to show his ability in managing up. He was reported as having poor communication with United’s newly appointed CEO, Ed Woodward. The power of a relationship between a CEO and the manager should not be underestimated. In a corporate setting the relationship between a director and his general manager might be one of the strongest in the building. Complete with an inverted boost in the team’s performance, no wonder that time was called for this manager.
Now the Glazer brothers, owners of the Red Devils, are conducting meetings with Woodward to create future plans for the club, in the hope of commissioning a new manager. They have a strong reason for doing so.
Ed Woodward, CEO, and David Moyes, former manager of Manchester United. Credits: www.bbc.com#