- Posted April 27, 2014 by
Why SEO is Important to a Website
SEO stands for Search Engine Optimization, and is responsible for getting your business viewed by targeted markets and potential customers. Improving your visibility through search engines will only lead more traffic to your site.
When people look for a specific product or service today, they are utilizing the Internet & search engines to do it. It is cost and time efficient and they are able to compare different companies for price and services rendered.
SEO is a way, through algorithms, to organically advertise your business by focusing on specialized targeting of particular audiences. The goal is to optimize your site through analytic tools, raising the status of your company to appear first on a search page.
This not only leads to more site traffic, brand awareness & maximizes advertising efforts; it also increases your credibility with customers when your link is number one.
There are 6 elements you need to be aware of for a successful SEO website:
- Page Title
- Meta Description
- Header Tags
- Internal Links
Optimizing these elements and organically applying them to search engines have proven a higher rate of sales from visitors over pay-per clicks ads. If your company is at the top and not paying it to be there, customers equate this to trust and good work.
The benefits of SEO are just that, benefits. If you want to take your company to the next level, take on your competitors, drive thousands more to your site everyday, SEO is the way to do it.
Invest in yourself, invest in your business, and make your brand stand out. Once you attain that top spot ranking, with minimal maintenance, it will be hard to knock you off.
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