In 2014,KFC launched its breakfast menu for the first time in Thailand.In order to differentiate the breakfast menu launch from regular menu items, we decided that a surprising twist was necessary to transform an ordinary message into something extraordinary. For the first time ever in Thailand, sunlight is used to reveal the content on the poster and POP.Using a special ink and printing technique,the copy on the breakfast menu poster and POP will only reveal itself when struck by sunlight.When the communications material is out of direct sunlight the copy will fade.Therefore, only early risers will get to share in this delightful surprise as they enjoy their delicious breakfast.
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