- Posted May 3, 2014 by
This iReport is part of an assignment:
Impact Your World
Small change, Big impact
Chomwhale, an organization dedicated to the study and observation of whales in Thailand, and Love Wildlife, a wildlife conservation foundation, decided to engage the centuries-old whaling problem. Last year, 2,500 whales were killed even though the International Court of Justice (ICJ) had limited whaling areas in the Southern ocean. It is obviously still a big problem and will require large sums of money to finance the projects needed to end the whaling trade.
Most Thais believe that whaling is a problem so big it is almost impossible for individuals to make an impact. With so much at stake, and the problem so far away, it doesn’t even occur to them to make a donation. After all, how can a small donation effect change in any way?
We created a donation method that allowed donors to immediately visualize how their money will be spent. This empowers people as they realize that even the smallest action can have a positive impact. With this interactive billboard located in a high foot-traffic area in the center of Bangkok, every time someone puts small change into machine, the display will show a whaling ship shuddering from the coin’s impact.
Every coin and donation entered will increase the number and weight of coins on the ship. As the number of coins increase, so does the violence of impact on the ship. Finally, the whaling ship can take no more, and begins to sink slowly beneath the waves, thanks to all the small change donated by a great amount of individuals. This execution empowered individuals and made them realize that no matter who they are, they have the power to make a positive impact.
Small change, Big impact
Most Thais believe that whaling is a problem so big it is almost impossible for individuals to make an impact. Eliminating this cruel trade seems to be a task too big for any single person, and the money they have to tackle the problem is just too little. Love Wildlife, a wildlife conservation foundation, and Chomwhale, an organization dedicated to the observation of whales in Thailand, disagrees, and wants everyone to feel empowered. No matter who you are you have the power to effect positive change and stop the whaling trade- even with the smallest change in your pocket.
Every coin thrown into the interactive billboard increases the weight and amount on the whaling ship, and will eventually lead to its sinking.