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    Posted May 4, 2014 by
    jeremy1985
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    The Termites Installation

     
    Challenge
    The Green Home Pest Control company wanted home owners to become aware of the extreme danger of termites, and to take effective preventive measures before it is too late. Therefore, they wanted to introduce the Xterm Defense against Termites, a termite control system that is highly effective at preventing, and exterminating, termite colonies.

    Insight
    In Thailand, people do not usually protect themselves against termite infestations until there are visible signs of damage on furniture or wooden fixtures in their home. The reality is, when termite damage becomes visible, that means great harm has already been done to the home’s interior structure.

    Idea
    To make homeowners aware of the extreme danger of termites, and get them to install protection for their homes and wooden fixtures.

    An outdoor installation was built at a specific location that maximized foot traffic of the target consumer. This custom-built furniture installation was designed in such a way that all the individual pieces of furniture were connected. This design allow us to express the creative insight that once termite damage is visible on a single piece of furniture, all other wooden fixtures in the house will quickly become termite food, as if they were connected. Additional information on effective prevention and extermination methods is easily available to consumers with a quick scan of the QR Code, which will link them directly to the Green Home Pest Control website.

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