- Posted May 4, 2014 by
This iReport is part of an assignment:
Building Customer Loyalty And Retention For Your Business
The cultivation of a loyal customer should be an ongoing process for any business according to Business growth strategist William H. Lassiter Jr of Hampton Roads, Virginia.
Business's should understand that a customer will make repeat purchases and visits to your business if they receive quality and value from your products and services. Lassiter say's a business should be focused on strategies to retain their existing customer's.
Many establishments however, mistakenly spend enormous sums of money and energy trying to acquire new customers. In following this strategy, they ignore effective retention strategies designed to keep their existing, loyal customers coming back on into the future.
Customer loyalty to a great extent depends on product quality and customer service. However, the lack of marketing processes to retain these customers negates the quality and service offered by your business. The development of repeat business, by the aggressive implementation of powerful customer loyalty and retention strategies, should be your primary aim.
Methods For Building Customer Loyalty And Retention
There are several effective routes to follow that help with retention and building customer loyalty. With all the electronic devices and social media at your disposal, you have an advantage concerning accessibility to your customers.
Marketing Through Text Messages
Millions of mobile consumers routinely keep their mobile devices close by, so they promptly see a marketing text. Satisfied customers respond directly to your special text message offers. However, always include valuable, quality content instead of daily sending offers. When text message subscribers send a text message to your mobile short code, they will automatically be added to your mobile subscriber list. This means that they are opting-in to receive future messages and offers from your business.
Using Mobile Coupons
Consumers are finding it a monumental task to efficiently manage paper coupons. Even so, they embrace mobile coupon marketing due to the convenience of always having the coupon at their disposal on their mobile devices. This is a persuasive means for creating repeat sales, as this keeps you on the minds of your customers, when they need your product or service.
Loyalty and Rewards Programs For Customers
Companies adapt a customer rewards program as a marketing strategy with the purpose of creating loyal, repeat customers. This type of program is designed to help them see a consistent increase in sales.
Remember to be earnest and consistent with your customer retention efforts to gain the best results. Deliver quality and value to build your credibility as well as trust. This combination is the most powerful tool to make loyal customers for life.