- Posted May 4, 2014 by
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Dutch Peace Group Launches Spring Expansion With New Promotion
Orange T-Shirts Become Celebrity Fashion Must-Have
The renowned Dutch pro-peace group – The World Peace Is Possible Foundation - has launched a new promotion for its important message of hope by making available a special orange colored edition of its famous T-shirt logo, designed by Dick Bruna, restyled with the upcoming World Cup matches in mind.
This year, Brazil will be hosting the FIFA World Cup Soccer tournament, with matches scheduled to run from June 12 to July 13, 2014. WPIP caught World Cup fever and was inspired by this year’s World Cup slogan “All in One Rhythm”.
Janny Smits, the General Manager of World Peace Is Possible, told reporters from her office in Holland that there was no better way to celebrate the spirit of pursuing a sports championship than to promote the message of peace. “Remember,” she said, “the ancient ‘Olympic truce’ tradition, which the United Nations actually put into a resolution, asks countries not to fight for a week before, during and a week after the games, creates a firm historical tie-in between sports and peace promotion.”
The dazzling orange shirts are manufactured out of biological cotton and are, for now, exclusively available from the WPIP web store. Smits noted that since the T-shirts were launched, several Dutch public figures have been spotted wearing them. “Modern social media has enabled us to spread the message of peace globally, so now we can make our message available in the real world, internationally, through this product launch,” beamed Smits, with a decidedly orange glow about her.
Photo: Sjaak Ramakers
For more information: www.wpip.nl