- Posted May 5, 2014 by
WHY YOU NEED TO HAVE A LOGO
How do you get your logo to leave such a strong long lasting impression in the eyes of you clients? You just need to make it simple and easy to remember.
Some companies often make the mistake of thinking that a complicated logo design might work well for their company, but that is where they get it all wrong. The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on the people.
What is a professional logo design? Now to define a professional logo design, we need to first understand the essence of having a logo.
A corporate logo is one of the most vital branding essentials for your company. It must be influential in building your corporate identity and should effectively display the company's outlook. The spectators should have some idea about the nature, personality, or basic values of your company through your logo. Your logo ought to able to build a confident, strong and long lasting impression on accessible and potential clients.
The very moment a person sees your logo, he should reflect of your company in his mind.
Just think about just a few of some of the all time great logos like ' IBM, Nike, McDonalds – when you see their logo, even if it’s just a part of it, are you able to reflect of anything else than the particular business/company?
The reply is absolutely NO! The first thing that comes to your mentality is the name of the business. This shows us how strong an impression their logo leaves in our mind. Isn't that, what we are all looking for?
You need to begin to imagine of all the promising mediums where you are going to use your logo. You are not going to use your logo in just only one medium, you might use it on your letter head papers, stationery and business cards; you may even use it in your website, you might also use it in the conservative media like newspaper classifieds and magazines. This is why it is mainly important to inform your logo designers about the possible ways in which you plan to use your logo. You should not forget to check if your logo looks good in Black and White, because you might want to get a document in black and white with your logo on it.
Just like I said earlier, your logo can successfully convey the nature and personality of your business to its audience. In other to do that, there are a multitude of factors that are well thought-out before designing a logo. When you decide to place an order for a logo design, as a client it is your duty to offer a clear and brief profile of your company, the niche you are in and the kind of logo you are looking for, to your logo designers.
But if you are unsure about the kind of logo that fits your company, let the logo designer decide on that. There are many logo designers who are skilled and experienced, and they will be much better prepared to suggest you the right logo that suits your company/business. A professional logo designer will conduct a market study about the different types of logos used in your niche/industry by your competitors and their impact on the people. And based on that, they will give you a set of logos to choose from which you can choose any one and then they will modify that to your taste.
It is best to use your corporate color for your logo, in other to brand your business/company and distinguish yourself.
Now, before you go out and place an order on any logo designer, it is absolutely important to buy a professional looking service than to go for just any amateur. When it comes to logo designs, there are lots of sites that charge extremely high to design a professional logo, but do you know that, you can also get a professional looking logo for a few dollars? Yes, just a few dollars, you can even get it better than those that charge extremely high.