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    Posted May 6, 2014 by
    BFTKT
    Location
    United Kingdom

    More from BFTKT

    Here is a Method that is Helping Neil Patel to Predict Google Algorithm Changes

     

    Over the past five years I have lost count of the number of times I have published an article on my own blog, or had a guest article published on someone else’s.

     

    The usual pattern is to share it manually on Facebook, Google+, Twitter and Pinterest then update my LinkedIn account. I then broadcast an email to my subscribers informing them about the latest BFTKT article and where they can read it.

     

    Everything appears well at first, but more often than not the article slowly (or sometimes quickly) begins its all too frequent downwards decline along the mysterious list of objet d'art we call search engine results.

     

    Could this be because my work is far less relevant, interesting or useful to the discerning reader?

     

    Well not to blow my own trumpet (but I will), I am certainly no Shakespeare or Oscar Wilde, but much of what I have to say contains more significance to the topics I discuss than a large proportion of the spam filled drivel that Google insists on ranking above me.

     

    I am not unjustly ranting or being unfair, a significant number of writers and bloggers from a diverse world of niches both feel and experience the exact same outcome. Can it be that we are all inferior writers and have nothing important to share, or is there something ugly lurking beneath the Google algorithm that we are just not adhering to?

     

    In order to understand where we are going wrong we must first identify what the Google algorithm essentially is before we can start to turn it to our advantage. To do this I have turned to one of my own favourite writers Neil Patel from quicksprout.com who has written a terrific post that thoroughly illustrates this conundrum.

     

    How to Predict Google's Algorithm Changes

     

    As Neil correctly reveals in his article

     

    "Google is always changing the algorithm in minor and subtle ways. It’s important to know when that happens and what changes Google makes. Why? Because the changes that Google makes in the algorithm can affect hundreds of millions of websites, probably even yours".

     

    The internet is still an incredibly new phenomenon and constantly changing. Or as another of my favourite writers Nassim Nicholas Taleb might describe as antifragile

     

    In the introduction of his book he describes antifragile as follows:

     

    "Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better".

     

    Taleb didn’t write this specifically about the internet, search engines or indeed Google themselves. But I think this is perhaps the finest portrayal I have heard that explains the voyage we now find ourselves on.

     

    I wish you well on your journey!

    Blog: The BFTKT blog Twitter: @BFTKT

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