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    Posted May 8, 2014 by
    kennethchia
    Location
    Singapore

    IKEA opens its homes to homeless dogs.

     

    SINGAPORE — May 8th, 2014 — Renowned for its realistic showrooms, IKEA has injected more reality into its retail spaces. For the month of May, stores in Singapore will assimilate lifelike standees of actual homeless dogs into its showroom designs. The Swedish store spearheads the support for Home for Hope – a pilot project by animal shelters Save our Street Dogs (SOSD) and Animal Lovers League (ALL).

     

    By bringing together homeless pets with leading home furnishing stores, the project hopes to turn shoppers into potential adopters. QR coded collared tags on each standee leads interested adopters directly to the adoption site for further details.

     

    Because sometimes, a furry friend is all it takes to complete a home.

     

    “Our Facebook page is 30,000 strong. But many fans are already dog owners and have no room for more. Home for Hope helps us to reach out to a larger audience in our bid to find homes for the homeless.” - Kieran Kua (Shelter Manager, SOSD)

     

    “I hope that when people are looking for home furnishing items, they will also consider adopting a pet to complete a home .” – Cathy Strong (Founder, ALL)

     

    “IKEA is very excited to kickstart the Home for Hope project. We found it such a refreshing and unique way to encourage Singaporeans to adopt homeless dogs.” - Sandra Keasberry (Assistant Marketing Manager, IKEA)

     

    For more information:
    Kenneth Chia, +65 66714584, kenneth.chia@rapp.com.sg

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