Real Estate Strategies for the Information Age: How Andrew Heiberger Upgrades For Modern Real Estate Development
1) Headlines are vital
For a real estate listing, to stand out you need a killer headline that pulls someone in, and gets their interest straight away. Something simple, short but that describes the property available. This is what you're relying on to get them to click on the story, so it needs to be eye catching.
2) Pictures are a must
Everybody wants something that's more visually appealing, and that means pictures. A story that's just based around words is not going to inspire interest. This is even more true when talking about a real estate development. Pictures that show off the aesthetic beauty of the property, and even the work you've put into the location are vital.
3) Succinct paragraphs are your friend.
Be brief, but informative. The right paragraph is just a few sentences long. Drone on for too long and the reader is going to lose interest, and move on to the next listing.
Everybody loves lists, makes it easy to get the information and to know more about the property at hand. List the dimensions, features, draws, etc and make sure that it's quick and easy for someone to read as they are skimming through the listing.
4) Always get to the point.
Keep things short, and make sure it's obvious what you're talking about. The home listing needs to be quick and easy to read. No long presentations, nothing drawn out that makes it difficult for someone to absorb what interests them. That's a good way to lose a sale, and avoid interest.