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Soupman, Inc. Makes Progress with Philanthropic Missions
Random Acts of Soupness stopped over at Baltimore, Maryland in December to donate 15 cases of soup to the GEDCO CARES Food Pantry’s clients, and to serve hot soup to families in need.
GEDCO CARES serve over 350 families in north-central Baltimore, WBTV-11 Baltimore reported.
Random of Acts of Soupness was launched in conjunction with The Original Soupman’s new Soup Mobile franchise opportunity and runs the whole year round. The Soup Mobile comes with a full-service kitchen where franchisees can dish out delicious The Original SoupMan’s renowned soups, for both profit and goodwill.
Initially intended to provide food for families in need during the holidays, Random Acts of Soupness quickly gained traction in local pantries and soup kitchens in New York. The campaign is founded on Al’s Foundation’s mission “that everyone should be able to put soup on the table,” the company said on its website.
The foundation also donates a portion of its sales to other non-profits like local charities.
"Think about how nice the world would be if everyone just does a little bit to help those in need. We feel that it's our obligation to do that as well," said Soupman senior vice president of franchise development and operations Daniel Rubano in an interview with WBAL-TV 11 Baltimore.
Al Yeganeh, who runs The Original Soupman, has long been involved in feeding those in need. According to a report on Markets, Yeganeh would routinely feed the homeless soup for free at his famous Soup Kitchen International since the 1980s. Yeganeh serves the special advisory board of The Original Soupman and is still very much hands-on with the operations and executing marketing plans for the company’s products and services.
The report also stated that Al’s Feed the Hungry Foundation makes a donation to a local charity in each location where a new Original Soupman franchise opens.
Al’s Feed the Hungry Foundation was established in 2005 and is currently headed by former baseball superstar Reggie Jackson, who also serves as an advisor and equity partner for Soupman. Jackson, just like fellow Soupman equity partner and former athlete Shaquille O’Neal, has made a mark in the world of philanthropy for co-founding non-profits and supporting different causes particularly those concerning the minorities.
Al’s Foundation had previously ran a “soup kettle cards” campaign to raise $80,000 to feed the hungry during the 2006 holidays. The kettle cards, which are available at any Original Soupman location, cost $1 each. Customers were asked to sign the cards which will be collected for display at each franchise location.
Al’s Foundation also helped out with Hurricane Sandy relief efforts, encouraging customers to donate funds to help The Original Soupman give out free servings of soup to those affected in Staten Island. Last year, Al’s Foundation donated packages of frozen soups to help feed the families of Tavares Elementary School students.