Share this on:
About this iReport
  • Not verified by CNN

  • Click to view donnagunter's profile
    Posted May 19, 2014 by

    More from donnagunter

    Market Research & Strategic Marketing Consultant Summer Alexander Offers Seven Simple Steps for Defining a Target Market

    Biz Smart Media congratulates Summer Alexander, best-selling author featured in the new book, The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, which reached number one on the Amazon Best Seller Lists in the Kindle store categories of E-Commerce, Web Marketing, Direct Marketing, Computers & Technology and High Tech Businesses, as well in the Amazon book categories of Business & Management, Direct Marketing, and Web Marketing.

    In this best-selling book, Summer Alexander, Market Research & Strategic Marketing Consultant, explores seven simple steps for defining a target market. Alexander notes, "The key to the success of any business lies in the ability to communicate your marketing message to the right customers. The right customers, otherwise known as your ideal target market are the group of people with a problem (need, want or desire), who know they have this problem, are actively seeking a solution to the problem, and can EASILY afford your most expensive solution to the problem."

    Alexander adds, "Your job is to figure out who needs what you are selling, what is going to change in their life as a result of purchasing from you and if they can afford it - or in some cases if they can't afford not to have it. Your website, business cards, brochures and social media pages mean absolutely nothing unless they are being viewed by potential customers for your business."

    Summer Alexander is the CEO of Summer Alexander Research, Inc,. an award-winning market research and marketing consultancy.

    Alexander learned first-hand what it takes to grow a company while working for the owner of a multi-million dollar small business. She helped fund the production, marketing and distribution of products by researching and presenting key market information to private investors, which helped to generate over $300,000 in capital for the company. As the marketing manager, Alexander was also responsible for plan development and execution of all marketing and advertising activities.

    Now the driving force behind her own company, she has been featured in Black Enterprise and has had the pleasure of working with clients such as the
    Women's Business Development Center (WBDC), IL Department of Veterans Affairs, and was most recently contracted as the Marketing Director for the 20th anniversary of the Black Women's Expo in Chicago.

    To learn more about Alexander, visit

    The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, is available on at
    • TAGS:

    What do you think of this story?

    Select one of the options below. Your feedback will help tell CNN producers what to do with this iReport. If you'd like, you can explain your choice in the comments below.
    Be and editor! Choose an option below:
      Awesome! Put this on TV! Almost! Needs work. This submission violates iReport's community guidelines.


    Log in to comment

    iReport welcomes a lively discussion, so comments on iReports are not pre-screened before they post. See the iReport community guidelines for details about content that is not welcome on iReport.

    Add your Story Add your Story