- Posted May 20, 2014 by
This iReport is part of an assignment:
Student voices in journalism
The religious emblem belongs to MTO Shahmaghsoudi, it represents peace, purity and the name of God. Students of this school feel very strongly about the illegitimate use of this emblem as the JustCavalli logo. The logo has been tattooed onto models to represent snake bites and draws connotational indication of the deadly sins. This is completely opposing the original definition of the sacred emblem.
Not only is its use disrespectful but it's also offensive and degrading.
The use of the sacred emblem as a fashion logo has also caused confusion amongst the family and friends of sufi students. As well as having to witness the exploitation of their beloved sacred emblem, they also have to explain to their family and friends that they have no affiliation with the JustCavalli range due to the exploitation by Mr Cavalli.
He is making a habit of disreguarding peoples beliefs and belief systems.